The Houston Chronicle is thought to be the best blogging newspaper in the country, which before researching I did not know. It wouldn’t have even been in my top 10 most likely. I think overall, I underestimated the size and clout of the paper as a whole. It’s the largest daily paper owned by the Hearst Corp. and ranks as the 9th largest paper in the U.S. I had no clue.
This newspaper can't see good
But, as I said before, what they do very, very well is blogging. This probably bodes well for their future too, because as of right now their website, www.chron.com, receives more 75 million views per month. To put it simply, they’re ahead of their competition.
If you visit the site, you’d hardly even be able to tell it belongs to a major newspaper. It looks fresh, trendy and is extremely well-organized. The keepers of the site are obviously very tech savvy. The use of twitter, gadgets, and Facebook are prominent everywhere. front page is very well-organized, and it appealing to the eye with use of pictures, video and a great flow from major to minor back to major stories, all without the headlines being overrun by ads.
What I like best about the site is the writing style. More so than other newspaper blogs, the Chronicle has embraced the web-style of writing. Its light, its witty, and the subject matter is very diverse. It’s local, its national; there is everything here for readers who live both in and outside of Texas. The site to me doesn’t give off the air of supremacy or arrogance that you’ll find at the New York Times from example. I like it.
To be honest with you, I can’t really find a flaw in this site. I’m very impressed, and I see why www.chron.com has become the model for the industry.
